Wrinkle relief isn’t just for women anymore. As the average age for grooms rises across the United States, these men, well into their 30’s or early 40’s, desire to look their best before the big day just as much as their partners. The stigma surrounding brotox, or neuromodulator injections for males, is decreasing as men take more care about their appearance and seek out wrinkle injections, among other treatments, to stay youthful looking.
Brotox Before the Big Day
Men before and after neuromodulator injections. Photo courtesy Galderma
In Kansas and Missouri, the average age for a male to get married is around 27 years old. Compare that to the average age of male same sex couples and that age rises to about 41 years old. According to an article in the New York Times, “ Till Wrinkles Do Us Part ,” both heterosexual and homosexual males are increasingly seeking out medical spa services, not just for brotox, but for other services such as laser sculpting and laser hair removal.
Brotox and Staying in the Dating App Game
With the growing popularity of dating apps like Tinder and Ok Cupid, users base their initial choice of mates on appearance alone. While the demographics of swiping apps for dating are mostly in the millennial, or 25-34 year old age bracket , a significant number of older adults are gravitate towards these apps as well. If an older male or female is attempting to attract the most swipes on these apps, it stands to reason that there is pressure to compete aesthetically with a younger crowd. Maintaining a youthful appearance is equally critical older for males and females. Dating apps could be equalizing the dating field, where affluent older men or women don’t have the edge they might have had if everything depends on a split second glance at your appearance alone.
The Male Lifestyle Trend
Michael Douglas in 2012 on the left. Four years later on the right, looking ten years younger!
Brotox is not a new thing for males in entertainment, as many male celebrities seem to be getting younger over time. Even if your profession doesn’t put you in the public eye, there is nothing worse than being shown up by a younger looking spouse. One female patient’s husband came to PAW for brotox after having someone ask his wife if he was her father!
As females up their game, males are being challenged as well, especially as many new lifestyle brands emerge in fashion, beauty and fitness to capitalize on this trend. Men still wear sweat pants, but only if they are tailored, made of pima cotton and are paired with leather sneakers.
Wrinkle relief isn’t just for women anymore. As the average age for grooms rises across the United States, these men, well into their 30’s or early 40’s, desire to look their best before the big day just as much as their partners. The stigma surrounding brotox , or neuromodulator injections for males, is decreasing as men take more care about their appearance and seek out wrinkle injections, among other treatments, to stay youthful looking.
Capitalizing on this trend are Kansas City couple Buck Wimberly and Joey Mendez, who are launching an amazing men’s lifestyle and apparel store in Kansas City called Ulah (pronounced YOO-lah) October 20th at the brand new Woodside Village. They offer fashion forward men’s clothing, accessories, gifts, cards and even outdoor equipment curated for the discerning male customer. Wimberly states, “More than ever, men are feeling they have the permission to take better care of their appearance, health, and over all well being. We’re seeing this trend in fashion apparel and accessories, but also in the lifestyle realm – like skin care, fragrance, grooming, and active wear. Men are focusing more on achieving a balanced life, and that’s why our store’s assortment and experience are designed to serve more parts of their lives.”
Ulah will be having a Grand Opening October 20, from 6-9pm in their new store, at 4907 Rainbow Blvd., Westwood KS 66205. Be sure to check it out!
We at PAW are excited to offer men’s only Brotox parties, which we like to call “Bourbon and Brotox.”We serve cocktails, appetizers and can take care of everyone in your party of 8-10 for a discounted rate! If you are getting married soon, book a party for you and all of the groomsmen. Please visit our Private Parties Page for more info!