Brotox Before the Big Day: Why More Men are Getting Wrinkle Injections

Wrinkle relief isn’t just for women anymore. As the average age for grooms rises across the United States, these men, well into their 30’s or early 40’s, desire to look their best before the big day just as much as their partners. The stigma surrounding brotox, or neuromodulator injections for males, is decreasing as men take more care about their appearance and seek out wrinkle injections, among other treatments, to stay youthful looking.

Brotox Before the Big Day

men before and after botox
Men before and after neuromodulator injections. Photo courtesy Galderma

In Kansas and Missouri, the average age for a male to get married is around 27 years old. Compare that to the average age of male same sex couples and that age rises to about 41 years old. According to an article in the New York Times, “Till Wrinkles Do Us Part,” both heterosexual and homosexual males are increasingly seeking out medical spa services, not just for brotox, but for other services such as laser sculpting and laser hair removal.

Brotox and Staying in the Dating App Game

tinder logo

With the growing popularity of dating apps like Tinder and Ok Cupid, users base their initial choice of mates on appearance alone. While the demographics of swiping apps for dating are mostly in the millennial, or 25-34 year old age bracket, a significant number of older adults are gravitate towards these apps as well. If an older male or female is attempting to attract the most swipes on these apps, it stands to reason that there is pressure to compete aesthetically with a younger crowd. Maintaining a youthful appearance is equally critical older for males and females. Dating apps could be equalizing the dating field, where affluent older men or women don’t have the edge they might have had if everything depends on a split second glance at your appearance alone.

The Male Lifestyle Trend

Michael Douglas Ages in Reverse!
Michael Douglas in 2012 on the left. Four years later on the right, looking ten years younger!

Brotox is not a new thing for males in entertainment, as many male celebrities seem to be getting younger over time. Even if your profession doesn’t put you in the public eye, there is nothing worse than being shown up by a younger looking spouse. One female patient’s husband came to PAW for brotox after having someone ask his wife if he was her father!

As females up their game, males are being challenged as well, especially as many new lifestyle brands emerge in fashion, beauty and fitness to capitalize on this trend. Men still wear sweat pants, but only if they are tailored, made of pima cotton and are paired with leather sneakers.

ULAH Kansas City

Wrinkle relief isn’t just for women anymore. As the average age for grooms rises across the United States, these men, well into their 30’s or early 40’s, desire to look their best before the big day just as much as their partners. The stigma surrounding brotox, or neuromodulator injections for males, is decreasing as men take more care about their appearance and seek out wrinkle injections, among other treatments, to stay youthful looking.

Capitalizing on this trend are Kansas City couple Buck Wimberly and Joey Mendez, who are launching an amazing men’s lifestyle and apparel store in Kansas City called Ulah (pronounced YOO-lah) October 20th at the brand new Woodside Village. They offer fashion forward men’s clothing, accessories, gifts, cards and even outdoor equipment curated for the discerning male customer. Wimberly states, “More than ever, men are feeling they have the permission to take better care of their appearance, health, and over all well being. We’re seeing this trend in fashion apparel and accessories, but also in the lifestyle realm – like skin care, fragrance, grooming, and active wear. Men are focusing more on achieving a balanced life, and that’s why our store’s assortment and experience are designed to serve more parts of their lives.”

Ulah will be having a Grand Opening October 20, from 6-9pm in their new store, at 4907 Rainbow Blvd., Westwood KS 66205. Be sure to check it out!

We at PAW are excited to offer men’s only Brotox parties, which we like to call “Bourbon and Brotox.”whiskey1We serve cocktails, appetizers and can take care of everyone in your party of 8-10 for a discounted rate! If you are getting married soon, book a party for you and all of the groomsmen. Please visit our Private Parties Page for more info!


Try Yoga to Lengthen your Life




At PAW, we believe in health from the inside out, in that order. If inside you feel like you’re a hundred years old, and outside you look it, it’s time to take a proactive approach. First educate yourself as to what stress does to your body and skin and then find out what to do about it. If you can’t do anything in the near future about removing the stressors in your life, then try our suggestions below, including yoga, to lengthen your life and help you look and feel younger.


Free Radicals, Antioxidants and Oxidation


Words like free radicals and antioxidants are part of our common language. Most people think that free radicals float about freely in pollution, cigarette smoke or chemical laden food. Antioxidants, in popular opinion, are in the healthy foods that we eat, like blueberries or acai or in higher quality skin care products. We absorb them into our bodies to kill the free radicals that we exposed ourselves to, making us less likely to get cancer. This is not true, or we could simultaneously smoke a cigarette and eat a pomegranate and basically break even. Free radicals aren’t even free, really. We make them inside our bodies by a cellular process called oxidation.


Oxidation is the process your cells undergo to use up bad air or food and try to make something good, like energy, or when your body is fighting a virus. Anytime your cells undergo oxidation, it’s hard work. When the work is done, you are left with free radicals, or leftover bad molecules in your body. This isn’t a terrible thing, necessarily—because usually your body can quickly repair any damage the free radicals do and heal itself, thereby getting stronger—unless you have a build up of too many free radicals and they start to wreak havoc, like tornadoes ripping through a Kansas prairie. This is called oxidative stress.


Oxidative Stress + Life Stress = Rapid Aging

Your lifestyle might literally be killing you. Recent studies show that constant stress shortens your life by ten years! When you stress out, the first place it shows is in your face. Loss of sleep, too much caffeine, alcohol and sugar and constantly furrowing of your worried eyebrows can add years to your face overnight in the form of sallow skin, acne breakouts, fine lines and wrinkles.


Oxidative stress, according to a study done in 2010, might not be solely to blame for aging in the human body, but might determine if you age in a healthy way, or an unhealthy way, in other words, your quality of life. Given that it’s a normal cellular process, you really have no cause for alarm, unless you add regular, chronic, life stress into the mix. Then you start to feel and look about one hundred years old.


Signs of Oxidative Stress + Stress


How do you know that all of this turmoil is going on inside of you? Look in the mirror and ask yourself, “Self, how do you feel?” If a wrinkled face with gray hair answers back, “I’m glad you asked, whoever you are. I’m exhausted, my body hurts, my head hurts and my eyes hurt,” then you are really oxidative-stressed out. At this point you should try out our suggestion below.


Why Yoga and not Just Exercise in General?


Yes, yoga is relaxing and relieves stress. Exercise is good for stress, too. A study done in 2005 addressed how psychological stress increases oxidative stress. The volunteer test subjects were put through a lovely-sounding, ten-day yoga program and the results found that yoga, by decreasing psychological stress, reduced oxidative stress as well. But does yoga or exercise do anything for oxidative stress?


In a 2014 study done on the Effect of Yoga on Oxidative Stress, researchers found that yoga, when practiced by elderly males, significantly reduced hypertension (caused by oxidative stress) when practiced for three months, as compared to no significant decrease in a group that walked instead.


In a clinical trial done on a large group of adults with type 2 diabetes in India, researchers concluded that a three months yoga regime reduced their oxidative stress levels significantly by lowering their blood glucose levels.


Yoga is exercise that reduces life stress and oxidative stress, so you get more out of your time by not only lengthening your life, but improving the quality of your life as well. You can combine a yoga program with a healthy, sugar and chemical free diet and skin care products containing vitamin C and other antioxidants, like our  Vivier ™Anti-Aging Kit.


At PAW, we believe in whole life and body health. Start from the inside and work your way out. Nothing is better for a more youthful appearance than a healthy lifestyle and less stress! If you’re stressing out, whether from life or are in oxidative stress, then look in the mirror, have that conversation and go to yoga!


Kansas City Yoga Studios


The following links are for yoga studios in our area that you might want to check out! Plaza Aesthetics & Wellness isn’t affiliated with any of them, but some of our patients attend classes at these studios.


Show Off those Gel Nails by Giving your Hands a Makeover!


Image from Sciton. Before and After of hands after treatment with photo rejuvenation BBL laser.
Image from Sciton. Before and After of hands after treatment with photo rejuvenation BBL laser.

If you count the rings on a tree, you can estimate how old the tree really is. The same thing is true with your hands, in the sense that this area of the body really betrays your age to the entire world. Until proper gloves come back into fashion year round, you, like all of us, will keep spending a small fortune every year on manicures. But what does it matter if your nails are fresh and youthful if your hands are aging? If you want to rewind the clock, don’t neglect your hands. Youthful looking hands are essential in showcasing a beautiful manicure. Show off those gel nails by giving your hands a makeover.


Every Season Takes a Toll on Your Hands


Not many people remember to put sunscreen on their hands during the hot summer months. Putting sunscreen in your hands to apply to your body doesn’t count, unless you tend to walk around with your palms facing heavenward. After spending a day outside bike riding, gardening or lounging by the pool, your hands take the brunt of the damage. Your skin, even the skin on your hands, loses elasticity from the natural aging process. After years of harsh sun exposure, you’ll start to develop telltale signs on aging on your hands, like wrinkles, freckles and sunspots.


If the fall, the weather turns cool, crisp and dry. This can make your hands itchy, cracked and calloused. Combine this with moisture from hand washing or rain and they become chapped easily. Winter is fall, times ten when you factor in the snow. By spring your hands are so beat up that you wonder if your snow mittens would look cute with a floral skirt.


Reverse the Aging Process on Your Hands


One remedy is, of course, to put sunscreen on your hands and use tons of moisturizer. But sometimes even if you do everything right you think you just can’t stop the natural aging process. If you can reverse time by using medical spa products and services on your face, then it makes sense that you can do the same for your hands. Why not? Using a multi-tiered approach, just like you would for your face, you can reverse the aging process on your hands.


Skin Care Products for Youthful Hands


When dealing with sun damage and wrinkles, vitamin C (L-ascorbic acid) and hyaluronic acid are key in reducing fine lines and maintaining healthy skin. The same products you apply to your face you can also apply to your hands, in the morning and before bed.


Tip #1: You don’t have to use another complete application, either. After applying your products to your face with your fingertips, swipe the top of each hand with the residue or use a miniscule pump to cover both hands.


Tip #2: Wear spa gloves on your hands while you sleep at night to really hydrate the skin and prevent the product from wiping off.


Tip #3: In the morning, apply your moisturizer with SPF to hands using the same method as Tip #1.


Recommended Products for Hand Care:


Vivier™ HYDRAgel contains pharmaceutical grade hyaluronic acid to restore the skin’s moisture barrier function leaving it hydrated, reenergized and radiant…[read more]


Vivier™C E Peptides formulated with pharmaceutical grade vitamin C (L-ascorbic Acid USP)…helps reduce the appearance of fine lines and wrinkles and helps reduce further signs of aging…[read more]


Vivier™ Sunscreen Lotion SPF 30 pharmaceutical grade water-based facial sunscreen provides true broad-spectrum UVA/UVB and SPF 30 protection in a light, sheer formulation that absorbs quickly into the skin…[read more]


Dermal Fillers for Hand Wrinkles


At PAW, we like to remind our patients that they can use dermal fillers for their hands. A small amount of filler smoothens wrinkles on your hands, making them appear supple and more youthful. The filler can last four months to two years depending on treatment area and history of treatments.


BBL, or Phototherapy and Laser Resurfacing to Reverse Signs of Aging in Your Hands


The BBL, or phototherapy laser is an excellent treatment option for eliminating sunspots and damage done to the skin by harmful UV and UVB rays. You see results a few weeks after treatment.


Laser Resurfacing is a more aggressive option if you not only want to reduce sun damage but also eliminate wrinkles quickly and effectively.


Our hands are really the most used and abused part of our bodies. Read this great article on hand care from hand model Ellen Sirot to get more information about taking care of your hands. As Sirot succinctly puts it, “Your hands are a microcosm of the rest of you. Hands that feel dry and are dehydrated hurt people. You look at your hands 99 percent of the day. When it’s reflected back at you, a hand that doesn’t look good is constant negative reinforcement. Hands tell so much about you. We really are trained about how to take care of our faces, but people don’t talk about our hands.”


Ready to give your hands a hand? Stop by Plaza Aesthetics & Wellness for a complimentary consultation and we can talk about your plan for gorgeous hands!